Dot Eco LLC, the applicant for the new .eco top level domain, recently announced it has entered into an integrated partnership with former Vice President Al Gore and his philanthropy, the Alliance for Climate Protection, to secure and promote the .eco top level domain.
.eco will be established for individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter, a majority of the profits of the .eco initiative will be distributed to support environmental causes.
“We fully support Dot Eco LLC in its efforts to secure the .eco top level domain through the ICANN application process and look forward to working with Dot Eco LLC to promote .eco. This is a truly exciting opportunity for the environmental movement and for the internet as a whole,” said Al Gore.
Added Cathy Zoi, CEO of the Alliance for Climate Protection: “The .eco initiative, as proposed by Dot Eco LLC, is a unique approach for fundraising for nonprofit environmental organizations such as ours. We are thrilled to be working with Dot Eco LLC to generate funds for our organization and to promote awareness of climate change.”
“It is an honor and a privilege to be working with Al Gore and Cathy Zoi on the .eco initiative,” said Fred Krueger, CEO of Dot Eco LLC. “We are confident that we will generate substantial funds for the Alliance for Climate Protection to promote their efforts to increase awareness of climate change.”
“We believe that this initiative represents an example of the type of compelling top level domains made possible by ICANN’s new gTLD application process,” added Krueger.
The advisory board of Dot Eco LLC includes Davis Guggenheim (director of An Inconvenient Truth), Roger Moore (renowned actor and Goodwill Ambassador for UNICEF), Richard Muller (Author of Physics for Future Presidents and contributor to the Intergovernmental Panel on Climate Change) and Jim Dufour of the Scripps Institution of Oceanography.
About Dot Eco LLC
Dot Eco LLC was founded in 2008 by Fred Krueger and Clark Landry to secure, operate and promote the .eco top level domain in order to promote environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in late 2009.